The Pulse
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JUNE 2026
Awards
Websites
+1
Three more wins. One very good month for The Start.
The Start took home three wins at the 2026 Australian Web Awards in Adelaide – Community & Culture, Science & Sustainability, and Rising Star for Cullen Webber. Read More
MAY 2026
Awards
The Start named 2026 Digital Agency of the Year
The Start has been named 2026 Digital Agency of the Year at the Campaign Brief WA Awards - capping a year of record growth, Webby recognition, and AI product launches. Read More
APRIL 2026
Awards
Websites
+1
The Start named finalists in seven categories at the 2026 Australian Web Awards.
Recognised for work with Joondalup Festival, Walyalup Fremantle Arts Centre, Pacific Energy, and our own site - plus a Rising Star nod for Cullen Webber. Read More
APRIL 2026
Marketing
SEO
+1
What is Search Everywhere Optimisation?
Ranking on Google used to be the whole game - optimise your site, build backlinks, add keywords. But it's 2026 and Google isn't the only way people search anymore. Online search has changed - and is changing rapidly. Read More
JANUARY 2026
AI
Branding
Design
+2
Design in 2026: The Return of Taste and Intent
We asked the visually literate leg of our team what’s shaping 2026. The answer wasn’t singular, but it was clear. Taste is back in the driver’s seat. Read More
NOVEMBER 2025
AI
Marketing
+1
This isn’t just an AI content recognition guide — it’s a guide to recognising AI content
Actually, that’s exactly what it is. A stroll through the written AI clichés that still make us twitch a little. Read More
OCTOBER 2025
AI
General
+1
Did We Ruin Music Before AI Got the Chance To?
A slightly controversial look at how streaming platforms, algorithms, and our own passive consumption set the stage for AI's arrival in music. Read More
OCTOBER 2025
AI
General
+1
Spotify, AI Killer Drones, and the Protest App That Hit #1
This is the story of how our Head of Innovation, Trav, built a satirical fitness app in response to Spotify's military funding, hit #1 on Product Hunt, and got rejected by Spotify. Read More
SEPTEMBER 2025
AI
Websites
+1
The Importance of Vibe in AI Development
Historically, developers are not especially known for bringing ‘a vibe’. Things are changing quickly though. The role of vibe in development has never mattered more. Read More
AUGUST 2025
General
Welcome to the Start of The Start
We've rebranded. Start Digital is now The Start. Want to know why? Read More
MAY 2025
Awards
Websites
+1
Start Wins a Webby – and Australian Web Awards!
For those in the know, a Webby is the pinnacle of web awards. Bowie won one. So did Prince. This year Snoop scored one - and we've also added our name to an incredibly prestigious list. Read More
MAY 2025
AI
Design
General
+2
The Importance of Taste in a World of Slop
AI generated slop is everywhere. It's infiltrated every social channel, reputable news services and everyday chat. Are we doomed? Does society need a reboot? Read More
DECEMBER 2024
Branding
Design
Marketing
+2
The New Wave of Beverage Branding
We design, develop and ship digital products that drive success for our clients through fresh websites, strong brand systems and compelling creative content. Read More
OCTOBER 2024
AI
Adobe just changed everything
Every week we’re treated to new AI advancements – each tend to be an improvement on the last. Some believe it’ll help us work better, some believe it will take our jobs entirely, others roll their eyes and laugh at the idea of AI becoming more integrated into society than it is now. Read More
SEPTEMBER 2024
Marketing
Socials
+1
5 Industry Takeaways From Our Favourite Albums of 2024 (So Far)
We love our jobs – almost as much as we love music. We also believe the two don’t have to exist independently of each other. Read More
JULY 2024
AI
Apple’s AI Advantage: Ecosystem, Privacy, and Perfect Timing?
Despite being the innovators behind the iPod, iPhone and iPad, Apple have become notoriously cautious when it comes to pushing boundaries in recent years. Rather than rocking the boat they’ve arguably been sailing in calm waters for a long time. Read More
JUNE 2024
AI
AI, Copyright and erm, Hip Hop
Back in the mid to late 80’s, De La Soul and The Beastie Boys were chopping up vinyl and crafting hip hop’s iconic sound by sampling some of the worlds best known songs. It’s fair to say copyright wasn’t the first thing on their minds. Read More
MAY 2024
Awards
Websites
+1
Award Winning Websites
We celebrated an unforgettable weekend in Melbourne, where we were awarded with 7 finalist nominations and 2 awards at the 19th annual Australian Web Awards (AWA). Read More
APRIL 2024
AI
Is OSO the new SEO?
The digital marketing world has birthed another acronym. Because, apparently we needed one. Read More
MARCH 2024
Design
Websites
+1
The Underlying Impact of a (Good) Website
Websites – we make them, you need them, your elderly neighbour despises them. Read More